CREATIV.

Collagen is the most abundant structural protein in the body - the building block responsible for skin firmness, elasticity and strength. Type 1 and 3 are the forms most closely associated with skin structure and appearance, and in its hydrolysed form, it's broken down into smaller peptides for significantly better absorption. At 10,000mg per serving, this is a dose that reflects the evidence.

Creatine supports ATP production - the energy every cell in the body relies on to function. For skin cells this means a better capacity to repair, regenerate and maintain themselves. Research also suggests women naturally have lower creatine stores than men, making supplementation particularly relevant for us - especially during hormonal transitions where energy at a cellular level matters most. (Added bonus - research suggests it also supports cognitive function, focus and mental clarity!)

Vitamin C is essential for natural collagen formation in the body - without it, collagen synthesis cannot function properly. Crucially, it also enhances the absorption of both the collagen and creatine in this formula, ensuring every scoop works as hard as possible.

As a powerful antioxidant, Vitamin C helps protect skin cells and existing collagen from oxidative stress and free radical damage - two of the key drivers of accelerated skin ageing

Magnesium plays a role in protein synthesis - including collagen synthesis - supporting the body's ability to produce and utilise collagen. It also helps regulate inflammation, relevant to skin health and appearance, and supports hormone balance - particularly significant during post-pregnancy, perimenopause and menopause when hormonal fluctuations can directly impact the skin. Magnesium also supports the regulation of cortisol - the stress hormone - which when elevated is directly linked to collagen breakdown. Chosen in its bisglycinate form for superior absorption, ensuring the body can make full use of everything it offers.

A natural source of silicon that helps collagen fibres form properly and maintain it's structure. Research suggests it contributes to elasticity and hydration - it's also involved in the formation of glycosaminoglycans (the molecules that help skin retain moisture and maintain its plumpness).

Zinc is involved in collagen synthesis - it's essential for the enzymes that produce collagen in the body. It also supports wound healing and skin cell renewal - the turnover of skin cells that keeps skin looking fresh and healthy. It has antioxidant properties too, protecting the skin cells from oxidative stress.